Must A Wannabe Influencer Friend Stop Using People for Material?

The Prosecution: One Friend's Perspective

Sometimes she films me while having a meal. I’ll see myself on her Instagram – it feels like a sudden shock.

A close companion of 10 years, Marielle, labels herself the “creativity monarch”. It’s fun for a bit, but it weighs on our relationship.

She is an extrovert, there's a constant urge the need to document everything constantly. When we eat out, she says, “The phone eats first,” and snaps pictures with bright lighting, which makes me cringe. I don’t like it when strangers see her performing for the camera – I experience secondhand embarrassment. Another annoyance is because meals lose their warmth.

She isn’t exactly an online personality yet, but she is trying to be. She makes video blogs about city life, her daily routine, and her work as a stylist. Her content is good, I’ll give her that, but I don’t want to be involved. Sometimes she films me while dining, or simply tagging along. I’ll see myself on her feed afterwards, and it comes like a surprise: I’ll have no makeup on, making a strange expression or be captured while eating. It feels invasive.

Marielle also expects me to record her at inopportune moments. Often I’ll be talking to another person, or we’ll just be spending time in the street. The dynamic feels like our bond has turned into me being her free crew. She could easily employ someone if she wanted professional shots. When I brought up my discomfort about this arrangement, she dismissed it. I've been invited to several brand events, which was nice, but that doesn’t make up for all the energy I invest assisting her create material.

I’m grateful that Marielle has helped me with my design career, but I don’t want our connection to become merely a tally of favours. I don't believe she’s fake or dishonest, but at times I feel that if recording starts, we will begin acting in a way that makes us look good for her vlog.

She will say, “Alright, smile for the camera!” and record me smiling with someone. It’s so silly. It's crucial her to understand that our 10-year friendship still has boundaries. I enjoy being with her, but I also desire to experience it without being filmed, edited, or posted for an audience. I’m not a prop for her online persona.

The Defence: Marielle

I hope my friend to see that the content we make together can get us a foot in the door.

I love creating videos. It’s not just a pastime; it's integral to who I am. Creating videos and sharing my life online allows me to show my personality and engage with people in novel forms.

I wouldn't label myself as a professional creator yet, but it’s smart to make money from your interests. I admire people on TikTok who execute that aesthetic of casual, DIY content creation.

Creating content is my interpretation of living actively: noticing the details, posting them with an audience that values the art behind it. I never intend to make Beth uneasy. Bringing her to industry events was my way of offering access, giving her a opportunity to witness behind-the-scenes moments that could benefit her career in design too. That isn't blackmail, it's simply being pragmatic.

I’d still take her to such functions even if she didn’t help me, but I desire her to see the benefits the content we create together can get us: a foot in the door. I understand not all people likes being on camera, but sometimes unplanned moments is what makes content authentic. Being recorded occasionally is an inherent aspect of being my companion. I'd remove anything she requested, but she has never asked yet.

I don’t expect anybody to be my private videographer, but friends help each other in minor capacities. I thought filming a clip now and then would be fun for her. Innovation thrives in collaboration, and having Beth around makes endeavors lively and pleasurable. I don't compel her to take part in anything, and I would never intentionally embarrass her. But creating content jointly occasionally is part of how I record our shared experiences.

I value Beth’s friendship profoundly and want to avoid content creation to come between us. I’m willing to find middle ground: like asking before filming, and steering clear of angles that might make her self-conscious.

This is not about power, it’s about sharing my world while still considering hers. Obviously making content is not a substitute for genuine friendship: it’s just part of how I experience life and I desire her to be involved in a way that’s enjoyable for each of us.

Outside Perspectives: Public Sentiment

Is it right for her to stop filming herself and her friend when they are out together?

There’s nothing more uncomfortable than having a friend point a camera at you. I understand that it's her passion, but I don’t make friends come to my workplace. Perhaps she can find influencer friends to create content with. With the dark, looming future of AI, human connections are the only thing we have – don’t waste them!
A respondent, 25

When pursuing something professionally, it's unfair to expect your friends for help every time, even if they have done it before. While she enjoys creating, that doesn't imply everyone around her is willing material. She needs to honor Beth’s personal space.
Ankit, 26

Marielle might love producing videos and displaying her life online, but it isn't for everybody. It was kind she has helped Beth’s career, but she must to listen to what Beth wants.
A commenter, 27

It seems like you value each other, so cling to that and make sure it’s the focus in your relationship. Foster some authentic experiences, where genuine feelings are preserved, not online archives. In fact, celebrities who seem to reveal their worlds actually have more privacy than it appears.
Sarah, 53

Marielle appears to be neither present nor authentic when she’s with Beth – she’s working. Each appears confused as to what’s reasonable. The answer lies not in trying to alter one another, but in each setting clear limits around what is comfortable to them and determining if there is an acceptable compromise.
A final view, 71

Your Turn to Be the Judge

In an online poll: has she been over-exposing their bond?

Douglas Stewart
Douglas Stewart

A digital strategist with over a decade of experience in crafting effective online campaigns and user-centric web designs.